Called To Boldness

Liquid Lipstick
Brown with Dark Cherry Undertones
Models are wearing a neutral lip pencil matched to their skin tone under our MATTE lips.

●  Matte Finish       ●  Rich Color Payoff

●  Weightless         ●  Transfer Proof 

●  Long Lasting      ●  Comfortable Wear


Apply an even layer for full coverage or blot on for a softer finish. They will appear different colors wet vs dry, so let it settle into its true shade and richness to enjoy a weightless lipstick that won't budge.

Tip: Hydrate with a lip balm while doing the rest of your makeup, then wipe off the excess before applying our liquid lipstick. This will give an even smoother finish.

Other ways to wear: Pair with a lip pencil for a more contoured look or top with a lip balm/gloss to switch up the finish.

Removal: We recommend an oil based remover or cleansing balm. Our love for pasta has shown us that oily foods may break down the lipstick quicker.


Isosdodecane, Synthetic Beeswax, VP/Hexadecene Copolymer, Octyldodecanol, Disteardimonium Hectorite, Propylene Carbonate, Mica (ethically sourced)Fragrance, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol

MAY CONTAIN: +/- Titanium Dioxide (CI 77891), Blue 1 (CI 42090), Red 6 (CI 15850), Red 7 (CI 15850), EcoCert Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499) 

Net Wt.: 4.5 ML/ 0.16 FL oz 

Caution: Keep out of reach of children. In case of irritation, discontinue use. For external use only. Do not ingest.

Cruelty-free, Vegan, Gluten-free, and Made in the USA



Please allow 24-48 business hours, Mon-Fri, for us to process your order and to receive your shipping notification. Most customers will receive their order within 3-5 business days from date of shipment. Rates may vary depending on carrier. Please check each carrier's respective insurance rates, as we offer a variety at checkout. Any shipment comes with a risk of loss and responsibility of delivery is passed to the carrier once it leaves our warehouse. 

Returns & Exchanges:

Due to the sensitive & hygienic nature of beauty products, all sales are final and we do not currently offer returns or exchanges. Our team is happy to help with any questions or concerns by contacting before purchasing.

Our liquid lipstick celebrates the Beauty of Your Voice, which is why we placed Esther 4:14 on the inside of the box. It is a reminder that you were created for such a time as this! May you be encouraged to speak truth in love & boldness, even if you’re the only one standing.

Elevated Standards

Cosmetics should be thoughtfully created.

Our goal is to offer products that will make you feel beautiful, without worrying about harsh chemicals found in many cosmetics.

We are Cruelty-Free, Vegan, Paraben-Free, Sulfate-Free, Phthalates-free, Made in the USA, and Non-comedogenic.

Click below to learn about more ingredients that our products are free from.

It's All In The Details

No matter which shades you buy, you can stack them together to display our stacked logo. It's the details for us!

Our custom designed doe-foot applicator perfectly hugs the lips for precise and smooth application, every time.

The creamy coconut scent will transport you to somewhere tropical (perhaps, off grid). We use both naturally extracted scents and less than 1% of synthetic fragrance.

Outspoken on Instagram @ElevateBeautyusa

Customer Reviews

Based on 8 reviews

I never wear lipstick, but I decided give this color a shot. To say I feel beautiful is an understatement! It’s hard for me to find lipsticks that truly are worth the money, but is was 100% worth every penny. Can’t wait to order the gloss soon! If you’re thinking about buying one of these products, go for it. Elevate Beauty is the real deal.

Veronica Herrera
This color is everything !

This is my absolute favorite color of all the lips edits! It's so rich and unique. I'm in love! I haven't found a color like this anywhere else. Also smells amazing. Perfect for a fall/vampy look. As far as longevity, i do have to reapply after eating or drinking. Not transfer proof but stays on quite well for the most part. Definately a new go to! Will be reordering as soon as I'm done with this one.

Reviewer avatar
Diana Mejia
The best of the best!!!!

I love love love the formula! I ordered called to boldness & love the shade of brown, compliments my tan skin. It’s the perfect dark brown. It lasts all day, it’s really pigmented, & it feels so silky on the lips.

Thank you for this wonderful review! We are so happy you are enjoying our brand!

Absolutely love!!

Love this dark lip color!! From how it feels to how it looks! Truly such a favorite and no other brand can match how awesome these lip colors are! I get so many compliments every time I wear it. :)

Best Formula in the Industry

I’ve tried countless liquid lipsticks, and this formula is by FAR the BEST out there. It’s truly weightless, richly pigmented, lasts all day, and doesn’t dry out, flake, or crinkle on the lips.

Called to Boldness is a truly gorgeous dark brown, and the rich cherry undertones make it incredibly wearable and flattering whether I’m tan or pale. It’s exquisite.

I’m so proud to support this brand and everything it stands for, and I can’t wait to see what’s next!